>> luxury brands today, and this they feel this time their brand is more controlled, in this environment, then being on digital. >> that this is real, this is not virtual in other words. >> this can go anywhere. they want this to be very comfortable, and brands are similar, they are competitive with them in some way. >> what is your partnership with ? they do attract the high-end shopper. >> knowing that their audience is as good as they get, and they love to travel, and eating, food, home design and fashion, watches, you name it. this is a full on luxury lifestyle. that is what we have tried to do. itough their channels -- engages that digital audience because many people who are usually users, like to use magazines. >> do we need another magazine? i walk by a magazine stand every day and we have magazines, "vogue," "travel and leisure." most --n the webby for best homepage and navigation and tonsture and we have won of accolades. >> is the list you are operating with what you want, ultimately? a lot of people think of this as a flash sales site, and not a luxury destination. would you